Email & newsletter strategy

One of the most powerful things you can do for your business is to grow a targeted email list and turn your subscribers into supporters first then clients later. It’s something you can do without a social media following, without lots of views on a YouTube channel and without publicity.

• Email marketing outperforms social media for direct, personalized reach.
• A good newsletter is the gift that keeps on giving, expanding your email marketing list while turning readers into loyal customers.
• We craft engaging newsletters that build your brand and boost conversions.
• Public newsletters are great for market visibility, while private newsletters are perfect for targeted sales; we can help you make either—or both.
• Our expertise covers list building, content strategy, and campaign management.
• We help you monetize your email list through premium content offerings.

Your email list is probably your firm’s most overlooked asset. A direct line to past, present, and potential clients, if used well, an email list can be turned into a channel for targeted premium content that nurtures business relationships and drives sales. Get it wrong, though, and what you send out will suffer the same fate as all the other spam out there.

The secret to success lies in navigating the complexities of list building, segmentation, choosing the right type of newsletter, and getting the tricky balance between providing quality content and advertising your services just right.

This is exactly what we do.

Whether you’re aiming for broad market awareness with a public newsletter or see scope for monetizing your expertise through a paid subscription model, we’ll guide you through every step, from brainstorming engaging newsletter ideas and turning them into drafts to growing your list through targeted opt-in forms and personalizing content to resonate with different audience segments. 

‍

Want to get started in launching your own newsletter? Book a call.  

Have a newsletter already? We can create content for it, audit what you’re already doing and advise on content strategy. Get started.

‍

__________

Launch a newsletter assessment questions:

• Do you want a public-facing or direct contact, private-facing newsletter?
• Do you have content readily available for repurposing for your newsletter?
• Do you want a personal or corporate branded newsletter?
• Are we building an audience from scratch or do you have an existing audience?
• How will we grow your audience?

We work with businesses to do this by offering different email marketing types: Public and Private

Why start a public newsletter

This is an excellent choice for a company that is building a product or service and hasn't launched it officially yet. 

Using a tool like Substack, Beehiiv, Medium, LinkedIn Newsletter or Revue, we’ll create a public newsletter that looks like a website, so anyone can follow along with your journey or for part of it, without subscribing to it. A lot of people don’t want more stuff piling up in their inbox, so this is a good way to be visible to them.

We recommend this approach especially for startups as a way to get started on building a list of leads before your product is even launched.

Sticking to a newsletter schedule is also a great way to get in the content production habit. You won’t want to let your audience down as you start getting momentum from publishing newsletters monthly or biweekly.

‍

What are the benefits of public newsletters?

• You can create loyal fans and get referrals and pre-orders before your product or service launches. 
• It can also help you attract potential backers, media outlets, affiliate marketers and more. These are usually focused on your product. 
• You can get a ton of intelligence on your market that you can then use to refine your product, get to know your market better
• You can get eyeballs on a public newsletter from people who aren’t subscribers. 

‍

Why start a private newsletter

Private newsletters are subscriber accessible only. It ensures that people will get notified of your content every time you publish it. Using a tool like ConvertKit or MailChimp, we can create private newsletters based more on providing helpful insights than pitching a product. In this form, we target products to specific subscribers based on criteria that suggests they may be interested in buying or recommending you.

We do the following tasks for private newsletters:

• Setup
• Deciding if the newsletter should be in an individual’s voice or a generic voice
• Manage and grow your email list
• Create signup forms and find other ways to promote subscriptions to it.

What are the benefits of private newsletters?

• You can sell your knowledge
• They may attract people who are willing to either put in the effort or in some cases are willing pay for exclusive information
• A private email list is ideal if you are trying to keep a low profile on a product or service to make sure you don’t scale faster than you are able to.
• It’s a good way to test the waters.
• You can control who sees your content and personalize different content elements to different segments of your audience based on demographics, activity on your website and so much more.

An engaged audience of subscribers is your newsletter marketing asset

Want to monetize your email list? You can do that with both public and private newsletters by offering premium content that only paid subscribers can access. There are pros and cons to monetizing and we will help you figure out if it’s right for you.

‍

We can help you launch a newsletter marketing strategy that is right for you. 

‍

We also consult on:

• How you can grow your list
• What content your target market wants
• How customized the newsletter should be 
• How to convert part of your list into supporters and even new or returning customers. 
• If your content should be private or public or a combination of both
• What criteria to use to decide who gets links to your product

We can create campaigns and/or manage any or every part of your campaign to craft compelling newsletters for subscribers, instil and nurture loyalty and boost conversions:

• Ideation
• Strategy
• List Building
• Personalization
• Segmentation
• Automation & Optimizations